FeaturedBuying traffic6 min read
How to Buy Dating Traffic That Converts: A Practical Guide
Buy dating traffic that converts: define SOI/DOI goals, choose payout models and sources, set up tracking, test on a small budget and scale safely.
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Know-how for dating traffic
Practical guides for buying, selling and scaling dating traffic — from SOI and DOI to postbacks, GEOs and fraud prevention.
RSS feedBuying traffic6 min read
Dating Traffic Sources Compared: Intent, Scale and Quality
Compare dating traffic sources side by side: SEO, social, search, native, push, pop, email, in-app and direct deals, matched to each dating vertical.
Basics6 min read
SOI vs DOI: Single vs Double Opt-In Dating Leads Explained
SOI vs DOI for dating leads: how single and double opt-in are counted, why payouts differ, where fraud hides and which lead type fits your traffic.
Selling traffic6 min read
RevShare vs CPA: How to Choose a Dating Payout Model
RevShare vs CPA for dating traffic: compare CPA, CPL, PPS, revenue share and hybrid deals, run a break-even calculation and know which terms to agree.
Selling traffic6 min read
Dating Affiliate Programs: How They Work and How to Choose
How dating affiliate programs work, which payout models, tracking and payment terms to compare, and the red flags to check before you send traffic.
Selling traffic6 min read
How to Monetize Dating Traffic: A Publisher Playbook
A publisher playbook to monetize dating traffic: audit your audience, choose payout models and offers, set up tracking, test, and scale what earns.
Selling traffic6 min read
Dating Affiliate Network or Direct Deals: How to Decide
How a dating affiliate network works, where CPA networks help and where direct partnerships win, plus a checklist to vet any network before you join.
Tracking & KPIs6 min read
Earnings per Click (EPC), CR and CPL: Dating Traffic KPIs
Earnings per click, CR, CPL, eCPM, ROI and LTV for dating traffic: formulas, a worked example and how buyers and publishers should read the numbers.
Tracking & KPIs6 min read
Postback URL Explained: S2S Postback Tracking for Dating
What a postback URL is and how S2S tracking passes click IDs and SOI, DOI and sale events, with URL examples, a test checklist and common setup errors.
Quality & compliance6 min read
Click Fraud in Dating Traffic: How to Detect and Prevent It
Click fraud in dating traffic explained: the main fraud types, the signals that expose them, prevention rules and a fair way to handle disputes.
Buying traffic6 min read
Push Traffic for Dating: Formats, Targeting and Testing
Push traffic for dating offers: classic vs. in-page push, targeting, CPC and CPM bidding, honest creatives, prelanders and a step-by-step test plan.
Buying traffic6 min read
Popunder Traffic for Dating: How to Make It Convert
Popunder traffic for dating: how pop ads work, which offers fit, how to build the prelander, filter zones and bots, track KPIs and test profitably.
Buying traffic6 min read
Native Advertising for Dating: Placements, Creatives, Tests
Native advertising for dating offers: how placements work, what networks allow, headlines without clickbait, CPC bidding, testing and measurement.
Markets & verticals6 min read
Tier 1 Countries and Dating GEOs: How to Pick Your Markets
What Tier 1 countries, Tier 2 and Tier 3 GEOs mean for dating traffic: payouts, competition, localization, compliance and how to choose test GEOs.
Markets & verticals6 min read
Dating Offers by Vertical: Mainstream, Casual, Adult, Niches
Compare dating offers across mainstream, casual, adult and niche verticals: audiences, traffic sources, creative tone, payout models and 18+ rules.
Selling traffic6 min read
Dating Prelander Guide: Formats, A/B Testing and Compliance
How to build a prelander for dating offers: formats, mobile speed, message match, honest claims, A/B testing, age gates and a clean handover to the offer.
Selling traffic6 min read
What Is a Smartlink? Pros, Cons and Uses in Dating
What a smartlink is, how it routes dating traffic by GEO and device, its pros and cons versus direct offers, and the questions to ask before using one.
Quality & compliance6 min read
GDPR Lead Generation in Dating: A Practical Compliance Guide
GDPR lead generation for dating traffic: lawful basis, consent, partner roles, DOI records, cookie consent and contracts, explained in practical terms.
Buying traffic6 min read
Dating Advertising: Channels, Creatives and Measurement
Dating advertising for brands and apps: which channels fit, how to work within platform policies, what makes good creatives and how to measure results.
Basics6 min read
Traffic Arbitrage in Dating: A Practical Media Buying Guide
Traffic arbitrage in dating explained: roles, funnel, unit economics, testing, budgets, risk, compliance and the beginner mistakes to avoid.